Week 6

Republicans Intensify Drive to Win Over Jewish Voters

http://www.nytimes.com/2012/09/27/us/politics/republicans-go-after-jewish-vote.html?_r=1&ref=politics
Article from NYT

Summary:

Republicans have intensified an effort to lure a small but potentially significant group of new or wavering voters from President Obama by using billboards, television advertisements and finely honed voter lists.
Focused on South Florida, Ohio and Nevada, the Republican Jewish Coalition, backed mostly by the casino magnate Sheldon Adelson, a Zionist, has begun spending $6.5 million on an air-and-ground strategy to reach Jewish voters who may view Mr. Obama as unreliable on the question of Israel’s security. Jewish voters, who generally vote for Democrats in big numbers, overwhelmingly supported Mr. Obama in 2008, giving him 78 percent of their vote, according to exit polls conducted by Edison/Mitofsky.

Last week, the coalition began the first in a series of “buyer’s remorse” television ads featuring a Jewish voter concerned about Israel and the economy who declared that he would not vote for Mr. Obama this time around.
The hope among Republican groups is to continue to erode Mr. Obama’s deep-seated popularity in the Jewish community, which polls show has dropped slightly since 2008, by emphasizing first Israel and then the economy.